When I profiled him earlier this year (“ The Han Dynasty” July 4, 2011), I asked him how sponsorships square with his stance as an outsider, and he drew a distinction between those and “the powerful interests I oppose on my blog.2006 "First Edition" stated on copyright page autographed by Gary Shteyngart on title page Random House publishers, New York hardbound very good condition with unmarked pages dust jacket very good.Ībsurdistan is a 2006 novel by Gary Shteyngart. It chronicles the adventures of Misha Vainberg, the 325-pound son of the 1,238th-richest man in Russia, as he struggles to return to his true love in the South Bronx. It is hardly Han’s first foray into advertising he has sold Volkswagens, Subarus, luxury watches, clothing, and whiskey, last I counted. It’s an unglamorous turn (though a generous viewer might see, in Han’s strained smile, the ghost of Bill Murray selling Suntory whiskey in “Lost in Translation”). Last week brought news that Han Han, the blogger and author and wit, is now pushing Nescafe ( viewable thanks to Shanghaiist). A Chinese “Absurdistan” needs a conflicted iconoclast, a figure torn between the tug of China’s commercial bounty and the critical imperative to keep his distance-let’s say, an outspoken, frequently-censored blogger who does glamour-spots for an instant-coffee company.Īnd so it came to be. The Chinese Web is guaranteed to linger over the question of how a family of civil servants gets into Ferraris, but let’s move on. Some of those who know Bo Guagua are quick to say that he is more earnest and well-meaning than his sports car would suggest, and I think everyone would agree that China will be best off if that’s true.
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